Privacy Policy
Last Updated: 21 October 2026
Welcome to Appz! The website located at www.appzco.eu (“website” or “site”) is owned and controlled by Appz Limited, a company incorporated in England and Wales with company number 10865319 (hereinafter the "Appz," “Company,” “we,” “us,” or “our”). We are committed to protecting your privacy. This Privacy Policy informs you (“user,” “you” or “your”) of what personal information we collect from you, how we protect it when you access our website or make use of our services, our legal basis of processing your personal data, and your rights as a data subject.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and, where applicable, the EU General Data Protection Regulation (Regulation (EU) 2016/679). Our use of cookies and similar technologies is also subject to applicable electronic communications and cookie laws.
Please read this Privacy Policy carefully before accessing the website, or otherwise submitting any personal information to the Company.
Data Controller
Appz Limited
27 Old Gloucester Street,
London WC1N 3AX
United Kingdom
Appz Limited determines the purposes and means of processing personal data collected through the Website and the business activities described in this Privacy Policy.
The Scope of this Privacy Policy
This Privacy Policy applies when you visit https://www.appzco.eu, contact us, request information about our products or services, book a consultation or otherwise interact with Appz in connection with the activities described in this Policy.
It does not apply to third-party websites or services that are independently operated by other organisations, even where they are linked from our Website. Those organisations may process personal data under their own privacy notices.
| Data Controller | means “the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law” as defined in Article 4(7) of the General Data Protection Regulation; |
| Data Subject | means a natural person whose personal data is processed by the Company and its processors; |
| Personal Data | means “any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person” as defined in Article 4(1) of the General Data Protection Regulation; |
| Processing | means “any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction” as defined in Article 4(2) of the General Data Protection Regulation. |
Updates to this Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our services, data processing activities or applicable legal requirements. The latest version will be published on this page with an updated "Last updated" date. Where a change materially affects how we process your personal data, we will take appropriate steps to bring it to your attention.
What personal data do we collect?
We collect your personal data in the following situations:
- When you send us an enquiry or book a consultation
We collect your personal data when you enquire about our service by submitting the contact us form on our website or by booking a free consultation. The personal information we collect from you includes your name, your email address, your phone number and the content of your enquiry.
- When you contact us by phone
We collect your personal data when you call us or send us an email. When you call us, we will request you to provide us with your name, your phone number and/or your email address (depending on your preferred mode of communication) as well as the details of your request.
- When you participate in our surveys
We may collect certain personal data from you when you participate in our surveys that we send to you via email.
- When you access our website
When you visit our Website, certain technical information may be processed automatically, including your IP address, browser type and version, device and operating system information, language preferences, pages requested and information necessary to operate and secure the Website.
Where you consent to optional analytics cookies, we may also collect information about your interactions with the Website through Google Analytics 4, as explained in the "Cookies and Website Analytics" section below.
How is your personal data used?
Your personal data will be used for the following purposes:
- To respond to your enquiries;
- To schedule free consultation sessions;
- To provide you with requested service as agreed;
- To communicate with you as and when required;
- To notify you of any changes to our Terms and Privacy Policy;
- To operate, maintain and protect the Website; and
- Subject to the applicable cookie and data protection requirements, to understand how visitors use the Website, evaluate its performance and improve its content, functionality and user experience.
Legal Basis for Processing Personal Data
Our legal basis for processing your personal data includes:
- Legal Basis for Processing Personal Data: We process personal data only where we have an appropriate lawful basis under applicable data protection law. Depending on the circumstances, we rely on the following bases:
- Performance of a contract: Where processing is necessary to perform a contract with you or to take steps at your request before entering into a contract, such as responding to a request for a quotation or arranging services that you have requested.
- Legitimate interests: Where processing is necessary for our legitimate business interests, provided those interests are not overridden by your rights and freedoms. These interests may include responding to business enquiries, maintaining business relationships, administering our Website and services, preventing misuse and protecting our business.
- Compliance with a legal obligation: Where processing is necessary to comply with legal obligations applicable to Appz, including relevant accounting, tax, regulatory and record-keeping requirements.
- Consent: Where we rely on your consent for a specific activity, such as optional Google Analytics tracking or certain electronic marketing communications.
You may withdraw your consent at any time. Withdrawal will not affect the lawfulness of processing carried out before consent was withdrawn.
Where we use cookies or similar technologies, we will also comply with applicable requirements concerning their storage on, or access to information from, your device.
Cookies and Website Analytics
What are cookies?
Cookies are small text files that websites may store on your device when you visit them. They can help a website operate, remember certain preferences and provide information about how the website is used. Similar technologies may also be used for these purposes.
Essential cookies
Our Website uses cookies or similar technologies that are necessary for its operation, security or the provision of functions requested by visitors. These may include technologies used to remember your cookie preferences. Where an applicable legal exemption permits their use without consent, these technologies will not be subject to an optional consent requirement.
Analytics cookies
With your consent, we use Google Analytics 4, a website analytics service provided by Google, to understand how visitors find and interact with our Website.
Depending on our configuration, Google Analytics may process information about the pages visited, interactions with website content, approximate geographic location, device and browser information, and online identifiers associated with analytics cookies.
We use this information to understand website traffic, assess the performance of our content and marketing activities, and improve our Website.
Google may process information on our behalf in accordance with the applicable Google Analytics contractual and data processing arrangements. Further information about Google's handling of data is available in Google's privacy information at https://policies.google.com/privacy.
We do not intentionally send names, email addresses, telephone numbers or the contents of customer enquiries to Google Analytics.
Your choices
Optional Google Analytics tracking will be activated only where you have provided the necessary consent through our cookie consent controls.
You can accept or reject optional analytics cookies without affecting your ability to use the essential functions of our Website.
You may change or withdraw your consent to optional analytics cookies at any time using the cookie preferences controls made available on our Website.
Withdrawing consent prevents further tracking that depends on that consent. It does not automatically delete information previously processed on the basis of valid consent.
Information about individual cookies
Our Website uses essential cookies and similar technologies necessary for its operation and for remembering visitors' cookie preferences. With your consent, we also use optional analytics cookies.
The Google Analytics cookies we intend to use are described below:
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
_ga | Google Analytics | Distinguishes visitors for website analytics purposes. | 2 months |
_ga_<container-id> | Google Analytics | Maintains session information used for website analytics. | 2 months |
These analytics cookies are optional and will only be used where the necessary consent has been provided.
We may update this information if the cookies or similar technologies used on our Website change.
Retention of Data
We retain personal data only for as long as reasonably necessary for the purposes for which it was collected, including the provision of our products and services, the administration of our business relationships, compliance with applicable legal obligations, and the establishment, exercise or defence of legal claims.
Our usual retention periods are as follows:
General enquiries and prospective customers: We normally retain enquiry records for up to two years from our last meaningful interaction with the individual or business, unless a longer period is justified in the circumstances.
Customer records: We retain relevant contractual records and service correspondence for the duration of our relationship with the customer and, where necessary, for up to six years afterwards.
Financial and accounting records: We generally retain invoices, payment records and related accounting information for six years from the end of the relevant financial year, or longer where required by applicable law.
Supplier certificate applications: We generally retain copies of supplier certificates issued by Appz, together with relevant application details and supporting correspondence, for up to six years after issuance where necessary for record-keeping, verification or potential disputes. Supporting personal data that is no longer required may be deleted earlier.
Website analytics: For Google Analytics 4, we have configured a retention period of two months for user-level and event-level data subject to Google Analytics' data retention controls. This does not apply to all information held by Google Analytics. Certain aggregated reporting information may remain available for longer periods in accordance with Google's applicable service settings and policies.
These periods may be extended where necessary to comply with a legal obligation, deal with an ongoing dispute or investigation, or establish, exercise or defend legal claims. We may also retain information for a shorter period where it is no longer required.
When personal data is no longer necessary, we will securely delete or anonymise it, as appropriate.
Disclosure
We do not sell or rent your personal data to any third party. We may disclose your personal data as described hereunder:
- Our Service Providers
We may share and disclose your personal data with third-party service providers that we engage during the performance of our business operations. Our service providers may include organisations that supply website hosting, website functionality, business communication, customer relationship management, technical support and website analytics services. These may include Zoho and Google, to the extent that their respective services are used in connection with the processing described in this Privacy Policy. For the avoidance of any doubt, we will only disclose your personal information that is necessary for our Service Providers to perform their functions on our behalf. Our Service Providers will only use your personal information as authorised by us.
- Merger or Acquisition
If we enter into any discussions to sell or otherwise transfer any part or whole of our business, we reserve the right to disclose your personal data as part of commercial due diligence or transaction that we enter into.
- Legal Requests
If we receive a valid legal request for disclosure of your information, such as a subpoena, we will be required to disclose your personal information to such requesting body for compliance with the law.
- International Transfers
We use third-party service providers, including Zoho and Google, to support the operation of our Website and the provision of our services. In connection with these activities, personal data may be transferred to, stored in or accessed from countries outside the United Kingdom or the European Economic Area (EEA), including the United States and other countries in which our service providers or their authorised sub-processors operate.
Where personal data is transferred internationally, we take steps to ensure that the transfer complies with applicable data protection law. Depending on the circumstances, this may include reliance on an applicable adequacy decision or regulation, the EU–US Data Privacy Framework or its UK Extension where applicable, or appropriate contractual safeguards, such as the European Commission's Standard Contractual Clauses or the UK International Data Transfer Agreement or Addendum.
Where required, we also assess the circumstances of the transfer and implement any additional safeguards necessary to protect personal data.
You may contact us using the details provided in this Privacy Policy if you would like further information about the safeguards applicable to international transfers of your personal data, including how to obtain a copy of relevant contractual safeguards
Your data rights
Subject to the conditions and exceptions provided by applicable data protection law, you may have the right to:
Request access to the personal data we hold about you;
Request correction of inaccurate or incomplete personal data;
Request erasure of your personal data;
Request restriction of the processing of your personal data;
Object to processing based on our legitimate interests, including applicable rights in relation to direct marketing;
Request the transfer of certain personal data to you or another provider in a structured, commonly used and machine-readable format;
Withdraw your consent where processing is based on consent; and
Exercise applicable rights concerning decisions based solely on automated processing that produce legal or similarly significant effects.
You may withdraw your consent to optional analytics cookies through the cookie preferences controls available on our Website.
Where you have consented to receive marketing emails, you may withdraw that consent using the unsubscribe facility in the relevant message or by contacting us.
To exercise any of your rights, please contact us through our contact page. We will consider and respond to your request in accordance with applicable data protection law.
Complaints to a Data Protection Authority
If you have concerns about how we process your personal data, we encourage you to contact us so that we can consider and address your concerns.
You also have the right to lodge a complaint with the competent data protection supervisory authority.
In the United Kingdom, the relevant authority is the Information Commissioner's Office (ICO):
Website: https://ico.org.uk/
Individuals in the European Economic Area may also have the right to complain to a supervisory authority in an EU Member State, as provided by applicable law.
Security of data
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful processing and against accidental loss, destruction or damage. The measures we use take account of the nature of the information, the risks associated with its processing and the circumstances in which it is handled.
No method of transmission or electronic storage can be guaranteed to be completely secure. We regularly review our security arrangements as appropriate.
Third-party website links
Our website may contain links to third-party websites that are not owned or operated by us. Should you decide to click on any such third party links, you will be directed to such third party’s website. These third-party websites have their own Terms and Conditions and Privacy Policy. We encourage you to review the third-party website terms and privacy policy before making use of any services offered by them. We cannot be held responsible for any content made available by these third-party sites or any transactions you enter into with such third parties.
Minors
We do not target our website and service to individuals who are under the age of 18 (“minors”) or knowingly collect personal data from minors.
Contact us
If you have any questions about this Privacy Policy, how we process personal data, or wish to exercise your data protection rights, please contact:
Company registration number: 10865319
Registered office: Appz Limited
27 Old Gloucester Street,
London WC1N 3AX
United Kingdom